Alicia Lo is a powerhouse creative and serial entrepreneur whose instinct for connection and leadership has shaped some of the Bay Area’s most successful design and construction ventures. As President of the U.S. flagship store for SCIC Italia and founder of Woodford Studio, she brings luxury European craftsmanship to life through bold and original design. Before launching multiple companies of her own, Alicia spent 25 years as co-owner and COO of Zebra Awning, providing services for brands like Chanel, Burberry, Williams Sonoma, Levi’s, and the San Francisco Giants. Alicia has a rare talent for building meaningful relationships and blending business strategy, creativity, and style with ease, breaking rules when necessary and elevating every project she touches. Her entrepreneurial versatility spans cabinetry, construction materials, and luxury interiors, earning her recognition as a designer in the prestigious 2024 San Francisco Decorator Showcase and praise from industry leaders who describe working with her as both inspiring and joyful.

Beyond her businesses, Alicia is deeply committed to community and philanthropy. She brings the same passion she applies to design into creating meaningful, one-of-a-kind events that unite people, spark collaboration, and raise funds for important causes. She serves as the donor development associate for Na Lei Hulu I Ka Weiku and is the co-creator of the inaugural “Legends & Luxury” event benefiting mental-health support, affirming her conviction that creativity holds its greatest value when it serves the greater good.

Charismatic, collaborative, and endlessly innovative, Alicia is the kind of leader who turns ideas into momentum, and momentum into impact. She holds a BS in Finance & Marketing from the University of California, Berkeley.